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Home Services

Google Local Services Ads vs Google Ads for Contractors

Pay per lead or pay per click: how Google's two ad types charge, rank and send you leads, what is changing as Local Services Ads move into Google Ads, and which to run first.

By Brevard Booked8 min read
Home Services

What Missed Calls Cost a Contractor, and How to Stop Losing Them

Count your missed calls, put a dollar figure on them with your own close rate, and set up an automatic text reply that follows the carriers' texting rules.

By Brevard Booked8 min read
Home Services

How to Tell Which Ad Booked the Job

Four links that connect an ad to a sold job: tagged ad links, call tracking, a lead source on every job, and sold jobs sent back to Google and Meta.

By Brevard Booked8 min read
Home Services

Are Angi Leads Worth It? Do the Math With Your Own Numbers

How Angi and HomeAdvisor leads are shared and billed, in Angi's own words, and a four-number check that shows what each sold job really costs you.

By Brevard Booked8 min read
HVAC

HVAC Website Design That Wins the Emergency Call

What decides whether an HVAC site gets the call when a system dies: your Google Business Profile, a page that loads fast on a phone, one tap to call, and what happens right after someone reaches out.

By Brevard Booked6 min read
Home Services

Home Services Website Design That Books Jobs

What makes a home services website book jobs in Brevard County: a quote form that works at night, real job photos, a strong Google Business Profile, reviews on every job, and a fast reply to every lead.

By Brevard Booked7 min read