The package for home-services businesses
Five stages, from the first click to the next job.
One package, run from Brevard County, Florida: the website, Facebook, Instagram and Google ads, local SEO and the automated follow-up, built from your own map, with your domain, ad accounts and leads in your name.
Built for owner-operated trades: HVAC, remodeling, pavers, pools, screen enclosures and landscaping.
Stage 1, Lead: Get found, and catch every request.
Home-services businesses are often hard to find when a homeowner searches, and have nowhere for a request to land.
What we run
- A fast website on your own domain, with a quote page that stores every lead in your own system, tagged with where it came from
- Your Google Business Profile kept complete, and your business listed the same way across the web
- Facebook, Instagram and Google ads on your own accounts, made from your real job photos, with Local Services Ads first where your business qualifies
Search and quote page
In local search
Your business
Air conditioning contractor
Open now
WebsiteDirections
Profile kept complete
On the quote page
Name
Phone
Town
What do you need?
By sending, you agree to automated texts from Your business about this request. Msg & data rates may apply. Reply STOP to opt out.
Stage 2, Sale: Every request gets an automated reply in seconds.
A request that waits an hour can go to the next company on the list.
What we run
- An automated first reply to every new request, by text and email, with a booking link for the estimate visit
- An alert to you with the name, the town, the problem and the ad it came from
- A few follow-ups by text and email, stopping when they reply, book or say stop
New request
Your business
- 2:14 PM
- Homeowner: Hi, my upstairs is always hot. Can someone take a look?
- Automated reply: Your business: Hi Dana, we got your request. Pick a time for your estimate: Book your estimate. A few texts about this request. Msg & data rates may apply. HELP for help, STOP to opt out.
New lead
Dana · Melbourne
Upstairs is always hot
From: Facebook ad
Then
A few follow-ups by text and email, stopping when they reply, book or say stop
Stage 3, Book: Booked visits, confirmed and reminded.
A booked visit with no confirmation or reminder is easy to forget.
What we run
- A confirmation the moment they book
- A reminder the day before, with what to expect
- Contract and deposit requests through your job software, where it connects
Booked
Confirmation
Your business: Thursday, 10 AM. Estimate visit at your home.
On bookingReminder
Your business: see you tomorrow at 10 AM. Please clear a path to the air handler.
Day beforeContract and deposit
Sent from your job software, ready to sign.
After the visit
Stage 4, Deliver: Keep the homeowner in the loop.
A homeowner who hears nothing during the job has little to say about it later.
What we run
- Homeowner updates while the job runs, through your job software where it connects
- A job-done note with what was done and what to watch for
- Payment reminders through your job software, sent on their own
Job done
Updates to the homeowner
On the way
Your technician is headed to you.
Work started
Work is underway at your home.
Job done
The job-done note is on its way.
Job-done note
All done at your home.
- What was done
- Replaced the capacitor and cleaned the coil.
- What to watch for
- Cool air at the vents.
Payment reminder
Sent on its own until the invoice is paid.
Stage 5, Repeat: Reviews and repeat work, asked for automatically.
A happy customer who is never asked may never leave a review or come back.
What we run
- A review request after every job, and every review answered
- A yearly reminder for customers who ask for one
- AI agents where your map calls for them. Each one opens every conversation by saying it is automated
After the job
Review request
Your business: thanks again, Dana. How did we do? A review helps us a lot.
Leave a review
Reply STOP to opt out.
A year later
Your business: you asked for a yearly reminder. Time for this year's tune-up? Reply YES to book.
Reply STOP to opt out.
Every review answered
Each review gets a reply.
Every lead tracked, from the ad to the sold job.
Each request carries the ad it came from, through to the jobs you mark sold.
What we run
- One monthly report that starts with leads and jobs, not rankings
- A client portal to check any day
- A budget and a stop point for the ads, written down before any ad money is spent
Monthly report
Lead to quote to sold, by source
Facebook ad
LeadQuoteSoldGoogle ad
LeadQuoteSoldGoogle search
LeadQuoteSoldGoogle profile
LeadQuoteSold
Works with the tools you have.
- Business Profile
- Google Ads
- Local Services Ads
- Google Analytics
Meta
- Facebook ads
- Instagram ads
Your job software
- Jobber
- Housecall Pro
- ServiceTitan
- Others, where they connect
Messages
- Text messages from a number in your business's name
Start with your map.
Answer a few questions and see where your leads slip away.