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New Leaf

New Leaf, Melbourne, FL, Built 2026

A solo practice, built to be found.

A hand-coded practice site, local SEO and a Google Business Profile set up from scratch, and a clear path to booking. New Leaf owns everything.

newleafaprn.com(opens in a new tab)
New Leaf homepage

5

Insurance plans answered

0

Patient details collected

What changed.

  • Website

    BeforeNone. The practice was still being named

    AfterLive at newleafaprn.com, statewide telehealth

  • Google listing

    BeforeNo Business Profile existed

    AfterCreated, verified, and answering with real hours

  • What a patient can read

    BeforeNothing

    AfterA page for each service and condition treated

  • Patient data

    BeforeNo intake path at all

    AfterNone collected. Booking hands off to the practice's own system

  • Insurance questions

    BeforeAnswered by phone, one call at a time

    AfterEvery payer the practice bills, listed on the page

The brief

What was broken before we showed up.

New Leaf is led by Emily Light, PMHNP-BC, a board-certified Psychiatric Mental Health Nurse Practitioner based in Melbourne, Florida. The whole practice runs via secure telehealth. Emily serves patients across the entire state, and the website's job is to bring new ones in without Emily touching it.

Before this build, New Leaf had no website and no Google Business Profile, and nothing connected people searching for psychiatric help with what Emily actually treats.

We built the site from scratch: a page for each service and each condition treated, so a search for any specific concern lands on a page about that concern. We set up the Google Business Profile, optimized local SEO for the statewide telehealth practice, and built a clear path from first visit to a booked appointment on Emily's Headway profile.

What we built

  • Custom multi-page practice site
  • A page for each service and condition treated
  • Local SEO and Google Business Profile, from scratch
  • Direct booking handoff to Emily's Headway
  • Ongoing management

Next.js · Cloudflare Workers

A tour of the build

Specific pages doing specific jobs.

New Leaf medication management service page
A dedicated page for each service Emily provides. The medication management page explains the actual flow (comprehensive evaluation, personalized treatment plan, ongoing monitoring), so a prospective patient knows what they are signing up for before they book.
New Leaf 'How It Works' page
A plain-English walkthrough of what happens between first visit and first appointment. Removes the friction of not knowing what to expect: a real conversion killer for first-time psychiatric patients.
New Leaf mobile view
Built for the phone. The mobile fold stacks the hero directly above an 'About Your Provider' block, so a first-time visitor gets Emily's photo and credentials in the same screen as the booking CTA, not three scrolls later.
New Leaf about page
Real photo, real credentials (MSN, APRN, PMHNP-BC), real training history. Written for someone deciding whether to share something personal: the trust signal lands before the booking ask, not after.

In their words

I was completely hands off. If you're a small business owner on the fence about investing in your digital presence, this is who you call.

Emily Light, PMHNP-BC

Founder

New Leaf · Florida · Solo PMHNP practice

Start here

Start with your map.

Answer a few questions and see where your leads slip away.

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